Conducting Market Research Online
Issued by
The Chartered Institute of Marketing
Attendees of Conducting Market Research Online will be introduced to the principles of conducting online research
Additional DetailsSkills
- Best practice guidelines when conducting online research
- Coding and analysis of open-ended questions in online surveys
- How to analyse and report on research findings
- How to specify research objectives
- The 10 steps to conducting an online survey
- The advantages of online surveys
- Tips for designing effective questionnaires
- Using online panels and communities for market research
- Using survey software tools and technology