Digital Marketing Strategy Masterclass

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Digital Marketing Strategy Masterclass course. The course covered how to develop your digital marketing strategy and implement advanced digital channel techniques for SEO, paid search, social media, email, and display advertising. The course covered the 10 key pillars of digital capability, automation, personalisation, conversion rate optimisation (CRO), digital analytics and how to build a measurement framework.

Additional Details

Skills

Advanced digital channel techniques
Conversion rate optimisation
Digital Analytics
Digital Dashboards
Digital Marketing Strategy
Digital Transformation

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.