First Party Data Strategy

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM First Party Data Strategy course. The course covered how to prepare for the end of third-party data (end 2023) and develop a growth strategy focusing on touch points where you can rightfully and legally gain data. The course covered the DAART framework for data collection, privacy control, the impact of first-party data on digital and programmatic marketing and the future of first-party data, CRM, CDP and DMP systems.

Additional Details

Skills

DAART framework
First-Party Data
Growth Hacking
privacy regulations

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.