How to Create a Credible Business Case

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM How to Create a Credible Business Case course. This course covered how to construct, present and justify your business case to gain buy-in, including the key elements of the business case, looking at how a sustainable, profitable, differential advantage will be delivered and the key success factors.

Additional Details

Skills

Business Case
Financial Reporting
Go-to-market Strategies
Product Development
Resource Management

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.