Key Account Management (KAM) Masterclass

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Key Account Management (KAM) Masterclass. This advanced masterclass covered the skills and tools to develop and implement detailed dynamic account strategies and plans for key accounts. The course covered how to develop a strategic key account plan, how to use professional business analysis tools, how to identify and develop DMUs and how to develop a customer development strategy plan.

Additional Details

Skills

Business analysis tools
KAM performance measures
KAM strategic plan
Key account customer development plan
Key account strategy

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.