Managing the Brand

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Managing the Brand course. This course covered best practice in brand management, providing a comprehensive understanding on how to define and apply the brand’s equity and identity, together with robust brand, product and customer insight to deliver a competitive edge.

Additional Details

Skills

Brand Activation
Brand Architecture
Brand Management
Brand Metrics
Brand plan
Brand Reputation
Brand value

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.