Marketing Communications in Practice
Issued by
The Chartered Institute of Marketing
Attendees of Marketing Communications in Practice will develop a strategic approach to planning and implementing integrated marketing communications
Additional DetailsSkills
- Build an integrated marketing communications plan
- Design a marketing communications strategy
- Ensure that the right messages and propositions are communicated
- Measure the results of your communications activities
- Prioritise and target the right customers and stakeholders
- Select the most appropriate tools of communication
- Specify and quantify marketing communications objectives
- Understand the customer-journey
- Use insight to plan your marketing communications
- Use personas to understand their challenges and motives