Search Engine Marketing (SEM) Planning Principles Additional Details

Search Engine Marketing (SEM) Planning Principles

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended the CIM Search Engine Marketing (SEM) Planning Principles course. This course covered the fundamentals of planning effective Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising campaigns, including SEO strategies and how to set up and manage PPC campaigns using the Google Ads platform.

Additional Details

Skills

  • Google Ads
  • Google Display Network
  • Keyword Research
  • Optimisation
  • PPC campaigns
  • SEO strategies

Earning Criteria

Standards

CIM Training Courses
CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.