Sponsorship Strategy
Issued by
The Chartered Institute of Marketing
Attendees of Sponsorship Strategy will learn how to improve the effectiveness of their sponsorship programmes
Additional DetailsSkills
- Develop skills to find and approach potential sponsors
- How brands use sports sponsorship to reach and engage audiences
- How to create a targeted compelling sponsorship pitch
- Identify how to create value and record assets
- Master the essentials of sponsorship investment and activation
- Skills to manage and develop sponsorship relationships
- The role of sponsorship in brand strategy
- Understand the new world of ‘influencer’ sponsorship
- Understand what sponsors are looking for