The CIM Marketing Programme (CC)

Issued by The Chartered Institute of Marketing

This recognises that the badge holder has attended The CIM Marketing Programme. This course is the CIM’s definitive guide to marketing, including strategic marketing planning, managing brands, customer journey mapping, customer insights, product innovation, marketing communications and performance evaluation.

Additional Details

Skills

Marketing Insights
Marketing Mix
Marketing Performance
Marketing Planning
Marketing Strategy
Segmentation and targeting

Earning Criteria

Attended

Standards

CIM Training Courses

CIM’s globally recognised training courses cover all professional marketing disciplines, providing attendees with the skills and confidence to improve their organisation's performance and develop career opportunities.