The Innovative Product Manager
Issued by
The Chartered Institute of Marketing
Attendees of The Innovative Product Manager will learn where, when, how and why to innovate at each stage of the product life cycle
Additional DetailsSkills
- Consider core adjacent and transformational new business models
- Explore innovation strategies for growth at all stages of the product lifecycle
- Find product-market fit through co-development & experiments
- Help your organisation to better support innovation
- Review the effectiveness of your innovation process
- Successfully pitch ideas & lobby for resource
- Understand ways to measure innovation success
- Work out which ideas are worth progressing with a 7-step test