Market Research and Analysis
Issued by
The Chicago School
Earners of this credential have demonstrated the ability to collect and analyze data using quantitative and qualitative data collection methods. Earners are able to design, conduct, and manage quantitative research; ask survey questions that the get the information you need; conduct mail, web, and telephone surveys; manage, analyze, and interpret survey data; choose the right types of analysis; understand and communicate the impact of sampling techniques and sample size; report survey findings.
Additional DetailsSkills
- Branding
- Consumer Insights
- Consumer Motivation
- Consumer Perceptions
- Methodological Design
- Research Analysis
- Survey Design
Earning Criteria
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Earn a passing grade of B or higher in the following course: Consumer Motivation and Understanding Consumer Perceptions (quantitatively and qualitatively)