Certificate in Hospitality Marketing and Sales

Issued by The International School of Hospitality

The Hospitality Marketing and Sales certificate program trains badge owners in marketing techniques, tactics, and analytical skills related to developing an educated target market and increasing sales performance. Through lecture and practice, students will learn the fundamentals of marketing and sales; they will practice skills in customer relationship management, revenue management, and market segmentation.

Type Learning
Level Foundational
Time Weeks
Cost Paid

Additional Details

Skills

Earning Criteria

COMPETENCIES: Badge owner demonstrates fundamental competence in the following skill areas: formulating marketing plans; advertising, public relations, and publicity; presentation sales calls; personal sales; internal marketing and sales processes; trend identification; and managing a marketing and sales office.
COURSEWORK: Badge owners are focused on analyzing and improving marketing efforts by within a selected property. Badge owners develop a property profile; create a marketing plan; develop a sales kit for target demographics; and analyze advertising and publicity for special segments.
ABOUT TISOH: The International School of Hospitality, accredited by ACCET, licensed by the NV Commission on Postsecondary Education, and SEVIS approved, is dedicated to training individuals for careers in hospitality-related industries. The school’s condensed, career-specific courses are suitable for new entrants to the industry as well as for established veterans to hone their skills.

Standards

Marketing and Sales Competence

Badge earners demonstrate competence in all required areas as revealed by assignments, projects, and exam scores.