- Type Certification
- Level Foundational
The Trade Desk Edge Academy Certified: Programmatic Principles
Issued by
The Trade Desk
Earners of the Programmatic Principles certification have a fundamental understanding for the language and skills required to effectively plan programmatic advertising campaigns. Earners are competent in skills such as RTB (Real Time Bidding), managing private marketplace contracts, data collection across 1st party data, and more.
- Type Certification
- Level Foundational
Skills
- Ad Tech
- Ad Technology
- Advertising KPIs
- Attribution Models
- Audience Targeting
- Campaign Performance
- Client Business KPIs
- Data Analysis
- Data-Driven Advertising
- Digital Advertising Campaigns
- Digital Marketing Strategy
- Digital Media Planning
- Private Marketplace
- Programatic Advertising
- Programmatic Advertising
- Programmatic Media
- Real Time Bidding
- The Trade Desk
Earning Criteria
-
Complete 3 hours of coursework and certification exam
-
Pass the required quizzes and final exam comprised of 60 multiple choice questions