Business Planning

Issued by University of Phoenix

The earner demonstrates the ability to review marketing tactics and ways in which a SWOT analysis can be used to strengthen competitive advantage. They can evaluate considerations for international expansion and understand how to manage the direction of a company with a strategic plan.

Type Validation
Level Advanced
Time Months
Cost N/A

Skills

Dynamic Business Process Management
Marketing Strategies
Strategic Planning

Earning Criteria

Develop marketing strategies to promote products and services.
Evaluate competitive advantages and value-creating opportunities for organizations.
Justify an organization’s strategic plan to gain stakeholder support.
Earner will successfully pass MKT/574 with a grade of 85% or higher.
Earner will successfully pass MGT/576 with a grade of 85% or higher.
Earner will successfully pass STR/581 with a grade of 85% or higher.