Course: Youtube Advertising 101
Issued by
U of Digital
The YouTube Advertising 101 course covers the YouTube ecosystem, from its inception to its growth into the largest global video platform. Topics include ad buying on YouTube, formats, targeting, and metrics, and the impact of potential macro industry developments on YouTube's offering.
Earning Criteria
-
Completing the course, "YouTube Advertising 101," and passing an assessment to demonstrate retention of knowledge.