LinkedIn Marketing Strategy
Issued by
UMSL Business
Understand how and why to build a powerful network and presence on LinkedIn to drive sales • Discover how to find potential customers and how they find you on LinkedIn even with a free account • Become aware of how to use LinkedIn’s many free, paid tools to reach prospects and generate leads, including display advertising, sponsored InMail, and sponsored content • Benefit from LinkedIn’s Elevate tool to equip employees to share social posts and leverage data
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