Web Analytics Bootcamp
Issued by
UMSL Business
Students learn the importance of digital analytics, core analysis techniques, conversions and conversion attribution, creating a measurement plan. How to pull reports and glean insights for our web reports: Audience reports, Acquisition reports, AdWords reports, Behavior reports, Custom reports and dashboards. Goal Flow report, E-commerce reports, Multi-Channel Funnels reports, Attribution reports. Learn Google Analytics from implementation to segmentation to campaign tracking, and much more.
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