Digital Marketing Boot Camp
Issued by
UNC-Chapel Hill
This holder has completed the UNC Chapel Hill Digital Marketing Boot Camp and has demonstrated competency with Google Ads for search and display, Google Analytics, Google Keyword Planner, Facebook Ads Manager, Twitter, LinkedIn, and WordPress. They also demonstrated proficiency in creating marketing plans, generating and nurturing leads through all funnel stages, attracting potential customers with targeted content, optimizing websites for organic search, and planning automated campaigns.
- Type Validation
- Level Intermediate
- Time Months
- Cost Paid
Skills
- Facebook Ads Manager
- Google Ads
- Google Analytics
- Google Keyword Planner
- Lead Generation
- Lead Nurturing
- LinkedIn Marketing
- Marketing Campaigns
- Marketing Funnels
- Marketing Plans
- Paid Search Campaigns
- Paid Social Media Campaigns
- Retargeting
- SEM
- SEO
- Social Media Marketing
- Twitter Marketing
- Website Analytics
- WordPress
Earning Criteria
-
Learner has completed the 18-week Digital Marketing Boot Camp from UNC Chapel Hill. Program instructional time is 180 hours, and learners spend up to an additional 180 hours on homework and projects.
-
Developing digital marketing strategies to meet business goals.
-
Creating and optimizing search, social & display campaigns.
-
Building target audiences using demographics and affinity audiences.
-
Identifying brand position and growth opportunities via keyword & competitive research.
-
Optimizing content and landing pages to improve engagement & conversion rates.
-
Analyzing and reporting on the success of campaigns against objections & KPIs.
-
Designing and implementing automated workflows for campaign efficiency.