Marketing Management

Issued by University at Albany, SUNY

Earners are nonprofit board members, employees, or volunteers with a nonprofit or community organization, or small business operators. Earners developed critical skills necessary to manage marketing initiatives designed to connect with constituents, clients, community members, board members, employees, and volunteers with the goal of publicizing events, promoting their mission, and conducting fundraising campaigns. This knowledge was used to develop a marketing strategy for their organization.

Type Learning
Level Advanced

Additional Details

Skills

Digital Fluency
Digital Marketing Management
Effective Written Communication
Email Marketing Strategy
Managing Social Media
Targeted Markets
Website Management

Earning Criteria

Modules are centered on developing a marketing strategy, including managing their website, utilizing social media channels, and designing email marketing campaigns. Earners have delivered a tangible representation of their developed marketing strategy with insight and review from instructor and program peers.