Digital Strategy & New Media Marketing Track

Issued by University of Colorado Colorado Springs

Earners are ready to work in innovative startups that need to gain traction quickly and build a consumer base and in established companies that have or are developing a digital presence. Qualifications include brand management and promotion in the digital landscape, a solid foundation for digital business models, new forms of digital-based revenue and blockchain technology, how to develop and execute email, pay-per-click, and social media campaigns, and industry relevant certifications

Skills

Earning Criteria

Successful completion of MKTG 4650 Promotion Management and Strategy: Emphasizes the coordinated usage of the promotions mix elements in order to synergize marketing efforts. Topics include advertising, direct marketing, internet and interactive marketing, sales promotions, public relations, and personal selling. The impact of buyer behavior on promotional strategy is examined and several communication models are analyzed.
Successful completion of MKTG 4700 Digital Marketing and Social Media Strategy: Provides a foundation and introduction into the strategy and tactics required for marketing in digital environments. The course focuses on key aspects of digital marketing currently used by professionals with particular attention given to the newest tools and techniques. Students apply concepts on a final project for real-world application in one of the most quickly changing business landscapes.
Successful completion of STRT 4100 Digital Business Strategy and Growth: Prepares students for the new realities of business in the digital landscape. Includes a wide range of business topics that reflect changes in business strategy in the post-Internet age. Provides in-depth look at digital business models and revenue structures, design and conduct a digital-business opportunity analysis, create and deliver value through digital marketing channels, and parameters and tools for online growth.