- Type Learning
- Level Advanced
Specialization in Digital Marketing Certificate
Issued by
University of Dallas
The University of Dallas and Universidad ESAN have partnered to offer the Specialization Course in Digital Marketing certificate. This program consists of four classes with 36-class hours of highly interactive instruction. Earners of this certificate have a solid understanding of digital marketing including website structures, digital campaign administration, sales funnels, search engine implementations, social media strategy frameworks, website/app metrics, and digital marketing programs.
- Type Learning
- Level Advanced
Skills
- App Metrics
- Blogging
- Content Marketing
- Defining The Strategy
- Digital Campaign Management
- Email Marketing
- Marketing Decision Making
- Marketing Program Metrics
- Paid Search Engines
- Platform Knowledge
- Sales Funnel Management
- Search Engine Implementation
- Situational Analysis
- Social Advertising
- Social Media Strategy Framework
- Website Metrics
- Website Structure
Earning Criteria
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Earners of this badge have successfully completed four classes: (1) Basics of Digital Marketing, (2) Search Engine & Content, (3) Digital Marketing Strategy, at the University of Dallas Center for Executive Education, and (4) Diagnosis, Strategy definition and Marketing operational decisions at the Universidad ESAN.
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Explain the difference of Google Keyword Planner & Google Trends.
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Create a social media content plan, with recommendations of which platform or media is most appropriate for content for specific marketing goals.
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Explain the 10 essential elements of any functional website. Create a written evaluation of elements that are done well, and suggestions on how to improve non-compliant elements.
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Create a buyer persona.
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Understand what makes a good email marketing campaign; how to grow a company's email list; explain what churn rate is and how it impacts email marketing campaigns.
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Analyze websites for (1) Call to action, (2) Landing page, (3) Thank you page elements. Explain the importance of the elements.
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Identify email marketing indicators.
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Create report identifying the four types of media with examples of each type.
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Understand and explain marketing framework elements Outreach, Act, and Convert Tactics.
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Assess and develop the Digital Marketing Planning Framework, as well as the tools and measurements it requires.
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The final project must include: Plan objectives, strategies, marketing decisions, results, and conclusions about an specific company or entrepreneurship venture.