Content Strategy

Issued by University of Houston Cullen College of Engineering - Technology Division

The Content Strategy course prepares and guides the creatives through the fundamentals of planning and developing an effective content strategy marketing camping, conducting competitor research, creating personas for audience development, writing marketing and content plans, and producing a marketing campaign for social media.

Type Certification
Time Weeks
Cost Paid

Additional Details

Skills

Adobe Spark
Content Marketing & Strategies
Create Key Performance Indicators
Persona Creation
Social Media Marketing
Social Media Strategy

Earning Criteria

Complete 12 weeks of online instruction; create a marketing and content plans; perform research and conduct interviews; construct a Persona; set objectives and key performance indicators; write an email marketing plan and design a personalized email; develop a social media plan and create posts; conduct a presentation on the content marketing strategy.