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The basic concepts of finance, marketing, and operations are part of the curriculum. Participants explore data mining’s power and benefits in a series of practical Case Studies that discuss the use of marketing databases and new information resources critical to solving realistic day-to-day scenarios. During the course, students encounter an array of evolving technologies experienced in Transmedia Marketing® communications.
- Type Certification
- Time Weeks
- Cost Paid
Earning Criteria
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Complete 12 weeks of online instruction; explore real-life business case studies; do research using database mining programs; use various search engines to uncover relevant information; present creative and practical pathways to solve problems, achieve goals and discover new directions. Students will primarily use Microsoft Word and Excel for assignment submissions.