Value Proposition Design
Issued by
University of Minnesota
Earner has a fundamental understanding of value proposition design, knowledge of Lean LaunchPad concepts & tools: business model canvas & customer discovery, able to map stakeholder/customer ecosystem roles, requirements, & decision processes, determine solution adjustments required for product-market fit, develop commercialization roadmap naming key milestones & resources, determine size of potential market, assess competition, & select first target market, & pitch business concepts to funders.
- Type Validation
- Level Intermediate
- Time Weeks
Skills
Earning Criteria
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Participate in at least 75% of course sessions.
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Conduct at least 10 customer interviews. Complete all course assignments to specified standards, including: Elevator pitch Ecosystem map Value proposition canvas Problem interview script/protocol Solution interview script/protocol Customer discovery plan Business model canvas Commercialization roadmap Competitive differentiation Addressable/beachhead market definition and size Final presentation