Darden Executive Education & Lifelong Learning Digital Marketing Innovation Program

Issued by UVA Darden School Foundation, Executive Education & Lifelong Learning

Earners of the Digital Marketing Innovation program badge have gained the tools and perspectives to develop and effective digital marketing strategy, as well as how to leverage artificial intelligence, machine learning and digital transformation to gain a competitive edge.

Type Learning
Level Foundational
Time Weeks
Cost Paid

Skills

Big Data Marketing Perspective
Creating An Omni-Channel Customer Experience
Customer Journey Mapping
Developing Digital Marketing Strategy
Marketing ROI
Media Attribution
Mobile Marketing

Earning Criteria

Complete self-paced online program with live virtual session over 6 weeks (approx. 4-6 hours per week). Program fee: $2,700