Product Management Advanced

Issued by AGSM@UNSW Business School

The program integrates knowledge & skills from the Product Management Foundations program in a framework for conceptualising, developing & implementing corporate & business strategy drawing on key concepts in marketing. Participants will develop strategic objectives & build a toolkit to: • Optimise existing brand & product portfolio • Articulate & advocate for the strategic value of the marketing function.

Type Learning
Level Advanced
Time Weeks
Cost Paid

Skills

Analyse Customer Satisfaction
Building Relationships
Commercial Acumen
Customer Rentention
Development of Strategy
Distribution Channel Management
New Product Development
Portfolio Optimization
Strategy Execution
Value Optimisatation

Earning Criteria

Complete 3 x half-day face-to-face workshops
Completed Product Management Foundations
Complete a group Action Learning Project
Present an Action Learning Project for peer feedback