- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
Digital Marketing: Content and Email Marketing - SCSU
Issued by
Upright Education
This badge demonstrates proficiency in developing and executing content and email marketing strategies. The holder of this badge is able to create content and campaigns that are targeted and optimized to specific user segments. They can write content that is gaining traction on different channels and social media platforms. They are experienced in developing an effective email marketing funnel, as well as creating and deploying effective email campaigns.
- Type Validation
- Level Foundational
- Time Weeks
- Cost Paid
Skills
- Content strategy planning and execution
- Email campaign strategy and execution
- Email list management and segmentation
- Email performance analysis and A/B testing
- Lead nurturing and automation
- Multimedia content development (videos, infographics)
- SEO content optimization
- Writing and editing for web and social media
Earning Criteria
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Achieved mastery in Content and Email Marketing through dedicated coursework covering content creation, strategy, distribution, and analytics, alongside email marketing fundamentals, design principles, automation, and campaign analysis. The training is integrated within a broader digital marketing framework, ensuring a holistic understanding of how content and email marketing fit within overall marketing objectives.