Digital Marketing: Marketing Automation - SCSU

Issued by Upright Education

This badge demonstrates proficiency in using marketing automation tools to achieve desired business outcomes. The holder of this badge is knowledgeable in the various marketing automation platforms and is able to maximize their power through effective campaign planning and ongoing testing. This individual has experience in setting up automated campaigns, constructing contact lists, and writing automated emails that reach the target audience.

Type Validation
Level Advanced
Time Weeks
Cost Paid

Skills

Analytics and reporting automation
Automation software operation (e.g., HubSpot, Marketo)
CRM integration and management
Customer segmentation and personalization
Email marketing automation
Lead scoring and nurturing strategies
Social media automation
Workflow and pipeline automation

Earning Criteria

Acquired in-depth knowledge and skills in Marketing Automation through focused learning on leveraging automation tools and AI in digital marketing for tasks such as customer segmentation, lead generation, and personalized marketing campaigns. The coursework includes practical applications of tools like Marketo and Zapier, integrated within the comprehensive digital marketing syllabus.