Digital Marketing: Program Completion - Etown

Issued by Upright Education

This badge demonstrates expertise in digital marketing principles, encompassing SEO, content, influencer and email marketing, and web analytics. The holder excels in audience research, content creation, campaign optimization, and ROI enhancement through KPIs like CTR and CPA. They're skilled in email automation and website optimization, ensuring impactful digital presence and superior ROI.

Type Validation
Level Advanced
Time Weeks
Cost Paid

Skills

Conversion Rate Optimization (CRO)
Cross-channel marketing integration
Data-Driven Decision-Making
Digital branding and storytelling
Digital marketing strategy and planning
Legal and ethical practices in digital marketing
Market research and consumer behavior analysis
Web analytics and Google Analytics

Earning Criteria

Completed course curriculum covering all relevant knowledge and skills in digital marketing including strategy, content, email, and social media marketing, website optimization, SEO and paid search, automation, and AI.Project: The learner has successfully completed a capstone project that involves creating a comprehensive digital marketing campaign for a real or simulated client.