Digital Marketing: Search Engine Marketing - SCSU

Issued by Upright Education

This badge demonstrates proficiency in search engine optimization and other online marketing strategies. The holder of this badge has in-depth knowledge of search engine algorithms and how to create content that can effectively rank in search engines. This individual has extensive experience with keyword research and optimization, as well as the ability to identify trends and competitive advantages.

Type Validation
Level Intermediate
Time Weeks
Cost Paid

Skills

Ad copywriting and testing
Budget management and ROI optimization
Keyword research and analysis
Landing Page Optimization
Local search marketing
Mobile advertising strategies
Pay-per-click (PPC) campaign management
SEM tools and analytics (Google Ads, Bing Ads)

Earning Criteria

Successfully completed specialized modules on Search Engine Marketing, including SEO techniques, PPC campaigns, link building, keyword research, and paid search budgeting. The education experience is enriched by insights into digital advertising, strategy development, and the use of tools like Google Ads and Analytics, forming a part of the extensive digital marketing curriculum.