Google Analytics Certificate
Issued by
Virginia Commonwealth University
Earners of this badge have the skills necessary to understand visitor traffic, learn how to calculate return on investment (ROI) for online advertising, and find out how to get more conversions and sales from website visitors.
- Type Certification
- Level Advanced
- Time Months
- Cost Paid
Skills
- Acquisition Reports
- Advanced Segments
- Calculating ROI
- Campaign Tracking
- Configuration Settings
- Conversion
- Custom Reporting
- eCommerce Tracking
- Event Tracking
- Google Analytics
- Google Analytics Certification
- Google Dashboards
- SEO
- Site Optimization
- Visual Analytics
- Website Statistics
- Website Tracking
- Website Traffic
Earning Criteria
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The certificate requires completion of two courses in the order listed: Google Analytics and Advanced Google Analytics.
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Achieve a passing score of 80% or better on all self-quizzes for each unit.
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Complete written online discussions with the instructor and other participants at least once a week.