UX and Advertising
  • Type Validation
  • Level Foundational
  • Time Years

UX and Advertising

Issued by Virginia Commonwealth University

Earners have exceptional skills in creating user-centric designs that captivate audiences and provide seamless experiences for introductory-level roles in UX design. They can design intuitive, engaging design solutions through user research, persona development, wireframing, prototyping and test designs to get feedback. Earners can analyze data to refine strategies, use strategic methodologies effectively, employ UX collaboration skills, and are proficient in essential industry programs.

  • Type Validation
  • Level Foundational
  • Time Years

Skills

Earning Criteria

  • Successfully complete MASC 300 Technical Prowess (3 cr) and MASC 383 User Experience (3cr).
  • 1) Complete a user research project, demonstrating a clear understanding of target audience needs and preferences. 2) Demonstrate mastery in UX design tools by completing wireframes and interactive prototypes for a multi-platform advertising campaign. 3) Showcase proficiency in A/B testing by completing tests on various ad variations, analyzing data effectively, and optimizing campaigns based on insights gained.