Essentials of Gathering Insights

Issued by Western Michigan University

Learners who complete the Essentials of Gathering Insights course offered by Dr. Larry Mallak and Mr. Jonathan Rees of Western Michigan University earn the EGI badge. The badge represents accomplishment of key EGI skills in a workshop setting.

Type Learning
Level Intermediate
Time Weeks
Cost Paid

Skills

Customer Insights
empathic design
ethnographic interviewing
Field Work
Participant Observation

Earning Criteria

Criteria for evaluating learner performance for the EGI badge are: (1) Understand the importance of Empathic Design in a culture of innovation. (2) Learn how to conduct an ethnographic interview. (3) Demonstrate and critique a live interview. (4) View interviews from an ethnographic perspective. (5) Gain experience in gathering insights from interviews.