- Type Validation
- Level Foundational
- Time Months
Digital Marketing and E-Commerce Certificate
Issued by
WGU
This credential provides students with essential skills and can prepare them for future certificates or academic degrees. The program includes four courses: 1) Marketing in the Digital Era, 2) Digital Marketing Science, 3) E-Commerce and Marketing Analytics, and 4) Mastering HubSpot.
- Type Validation
- Level Foundational
- Time Months
Skills
- Advertisement
- Advertising Campaigns
- Brand Strategy
- Budgeting
- Business Strategies
- Content Marketing
- Curiosity
- Customer Experience
- Customer Lifecycle Management
- Customer Relationship Management
- Digital Marketing
- Digital Sales
- Ethical Responsibility
- Forecasting
- Key Performance Indicators (KPIs)
- Market Development
- Marketing Management
- Marketing Planning
- Marketing Software
- Market Profile
- Market Research
- Market Segmentation
- Market Trend
- Media Strategy
- New Product Development
- Online Advertising
- Online Communication
- Operations
- Presentations
- Problem Solving
- Product Management
- Sales
- Sales Intelligence
- Search Engine Marketing
- Search Engine Optimization (SEO)
- Social Media Marketing
- Spreadsheets
- Stakeholder Management
- Strategic Marketing
- Strategic Planning
- Value Proposition
- Web Analytics
- Web Design
Earning Criteria
-
The methods of assessment include three final exams, one industry certification exam, and one optional industry certification.
-
Instructional strategies include reading materials, interactive learning components, multimedia presentations, quizzes, practice activities, and knowledge checks.