- Type Validation
- Level Foundational
- Time Months
Digital Marketing Science
Issued by
WGU
This course provides students with essential knowledge in the dynamic and evolving field of digital marketing. They gain foundational knowledge in social media marketing, email marketing, content marketing, web analytics, and other concepts.
- Type Validation
- Level Foundational
- Time Months
Skills
- Content Marketing
- Digital Marketing
- Key Performance Indicators (KPIs)
- Market Development
- Marketing Planning
- Marketing Software
- Market Profile
- Market Research
- Product Management
- Sales Intelligence
- Search Engine Marketing
- Search Engine Optimization
- Social Media Marketing
- Strategic Marketing
- Web Design
Earning Criteria
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The methods of assessment include a final exam.
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Instructional strategies include reading materials, interactive learning components, and knowledge checks.