- Type Validation
- Level Foundational
- Time Months
E-Commerce and Marketing Analytics
Issued by
WGU
In this course, students learn how to sell online, reach customers online, and measure campaign and website performance. They explore e-commerce strategy through the design, development, and optimization of an e-commerce store.
- Type Validation
- Level Foundational
- Time Months
Skills
- Advertising Campaigns
- Budgeting
- Customer Experience
- Customer Relationship Management
- Digital Marketing
- Digital Sales
- Forecasting
- Market Development
- Marketing Planning
- Market Trend
- Media Strategy
- Online Advertising
- Online Communication
- Operations
- Presentations
- Product Management
- Sales
- Search Engine Marketing
- Spreadsheets
- Stakeholder Management
- Strategic Planning
- Web Analytics
Earning Criteria
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The methods of assessment include a final exam.
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Instructional strategies include reading materials, interactive learning components, and knowledge checks.