- Type Validation
- Level Foundational
- Time Months
Marketing in the Digital Era
Issued by
WGU
This course introduces students to marketing concepts they need to become effective marketing professionals. They learn to apply strategic marketing tools and methodologies to inform decision-making.
- Type Validation
- Level Foundational
- Time Months
Skills
- Advertisement
- Brand Strategy
- Business Strategies
- Content Marketing
- Curiosity
- Customer Lifecycle Management
- Customer Relationship Management
- Digital Marketing
- Ethical Responsibility
- Key Performance Indicators (KPIs)
- Marketing Management
- Marketing Planning
- Market Segmentation
- New Product Development
- Problem Solving
- Strategic Marketing
- Value Proposition
Earning Criteria
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The methods of assessment include a final exam.
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Instructional strategies include reading materials, interactive learning components, and knowledge checks.