BUS 205: Introduction to Sales
Issued by
Year Up
The course familiarizes students with foundational concepts, processes, and strategies used to be a successful and proactive part of sales team. Students practice navigating customer engagement situations and building rapport, articulating the value proposition of products, and moving a customer through the sales cycle, gaining an understanding of how market, client and other sales related data is used to identify and quality leads, drive sales activities, and improve sales performance.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The methods of assessment include quizzes, case studies, written papers, performance checklists (rubrics), examinations, and presentations with a minimum passing score of 70 percent.
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The methods of instruction include audiovisual materials, case studies, laboratory, discussion, computer-based training, practical exercises, learner presentations, lectures, and classroom exercises.