MKT 201: Marketing Strategy and Analytics
Issued by
Year Up
Students construct a business strategy for a B2B and B2C company and evaluate the effectiveness of real world business strategies, including recommendations for marketing based on analyzed data; use marketing analytics tool to segment and target customers; conduct and manage marketing experiments in a controlled way; present data visually; produce effective reports summarizing marketing data; and manage a digital marketing project from start to finish using standard PM tools and techniques.
- Type Validation
- Level Foundational
- Time Months
Skills
Earning Criteria
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The methods of assessment include quizzes, case studies, examinations, presentations, written papers, performance rubrics (checklists), and group projects with a minimum passing score of 70 percent.
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The methods of instruction include audio visual materials, case studies, laboratory, practical exercises, learner presentations, lecture, discussion, classroom exercises, and computer-based training.