Storytelling & Executive Briefing Zurich Switzerland

Storytelling & Executive Briefing Zurich Switzerland

Issued by Zurich Insurance

Storytelling is a powerful way to make people care about products, brands, and causes. It can facilitate sales, marketing, presentations, and about any other task that requires a human connection. Learn how to make people care with personal stories, brand stories, or any other kind of story—using the core elements of narrative and established storytelling frameworks. Find out how to maximize connections with your audience and create a culture of storytelling throughout your organization.

Skills

Earning Criteria

  • Complete the pre-work modules incl. LinkedIn-Learning Videos and reflecting questions. Active participation in the workshop. Complete the post-work assignments incl. peer group meetings and self-reflection tasks. Active usage of the workshop content in daily business situations, based on guiding questions / assignments and supported by peer group meetings. Completion of the learning report as overall reflection on the whole learning journey. For a total of 25 hours learning time.