Member Recruitment: Millennials and GenXers identify credentials as a top reason for joining professional associations, and these members expect credentials that enable them to succeed and showcase themselves in a digital, on-demand world. Issuing digital credentials allows associations to scaffold learning experiences and to communicate efficiently and effectively with membership while clearly articulating the benefits associated with membership.
Member Engagement: Digital credentials help associations engage membership by clearly defining available opportunities and scaffolding pathways to further achievement. Data generated by the issuing and use of the credentials provides association leadership with actionable insight about the interests and activity of members.
Association Brand Projection: Digital credentials turn members into marketers when they use their digital credentials or share them online, generating thousands and tens of thousands of impressions and driving interest in the association brand.
Cost Savings: Associations save tens of thousands of dollars in fulfillment costs on paper, postage and labor when they replace paper certificates with digital credentials.
Read coverage from Associations Now about how the National Wood Flooring Association’s Digital badging program builds skills for its members.
Culture of Achievement & Recognition: Digital credentials help companies send clear signals about what is important and to be purposeful about organizational culture. The portable, digital nature of the credentials allows them to be readily featured on internal profile systems and in company communications.
Employee Engagement & Empowerment: Digital credentials and badges help scaffold learning and training experiences with tangible, portable evidence of achievement. Corporate training operations that recognize employees as they progress through a learning pathway or demonstrate needed skills empower those employees to distinguish themselves within the company and its surrounding ecosystem.
Brand Projection: Meaningful digital credentials convert employees into brand ambassadors when they use their digital credentials or share them online, generating valuable impressions and driving interest in and respect for the company brand.
Employee Recognition and Understanding: Gain actionable insights into employee interests and activities both inside and outside the company through aggregate and individual-level data analytics on credential and badge earning, sharing and use rates.
Brand Projection: Digital credentials convert test takers into brand ambassadors when they use their digital credentials or share them online, generating thousands and tens of thousands of impressions and driving interest in the assessor brand.
Stackable, Micro-Assessment Enabling: As the labor market seeks ever more specific information about the demonstrated competencies of job seekers, digital credentials and badges help provide the level of detail and transparency that employers demand. These competencies can be sequenced together into “stackable” credentials that lead test takers along a pathway to increased levels of recognition.
Ongoing Engagement: Digital Credentials create opportunities for assessment providers to establish new lines of engagement with their test takers. Expiration dates and revocation conditions enable greater enforcement mechanisms and facilitate continuing education programming.
Read about how Wonderlic is using digital credentials to help test takers get jobs.
Skill and Competency Transcripts: Diplomas, paper certificates and traditional transcripts are opaque, insufficiently portable and granular, and don’t send the clear signal of readiness for specific jobs that the labor market is requiring. An online competency profile -- containing machine-readable credentials, badges, and verified evidence -- is a more complete, user-controlled transcript, telling a more useful story about each individual’s skills, knowledge and abilities.
Credentialing in Real TIme™: Learners need not wait for the completion of a degree or certificate program to attain verified, portable evidence of important individual skills or alternative stacks of competencies they can put to use immediately.
Non-Cognitive Skill Recognition: They’re not called “soft skills” any more. Schools and training organizations are using digital credentials to recognize the work-ready competencies like leadership, communication, professionalism and digital literacy that employers are demanding.
Learner Self-Advocacy: Digital credentials, and the structured metadata that accompany them, describe the particular accomplishment and the criteria associated with it. The effect is to give learners a precise vocabulary with which to advocate for themselves in a job search context.
Co-Curricular Recognition: Digital Credentials offer ready opportunities for formal recognition of a wide set of crucially important achievements that are not reflected on the traditional transcript.
Engaging Learning Pathways: Digital Credentials allow educators and trainers to provide clarity around progress toward particular learning and professional goals. Technology embedded in the credentials allows for automated recommendation engines to suggest further content. The process of awarding multiple digital credentials for various achievements enable educators and trainers to establish new lines of communications with learners, along with associated revenue opportunities.
Brand Projection & Protection: Digital credentials convert learners into brand ambassadors when they use their digital credentials or share them online, generating thousands and tens of thousands of impressions and driving interest in the educator’s brand. Further, the specificity associated with the digital credential protects against learner resume inflation (and associated brand dilution) by providing the definitive statement about a particular achievement.
Read our case study on the Illinois State University Honors Program.
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