performance marketing metrics

In essence, performance marketing and brand marketing differ in their objectives and how success is measured.Performance Marketing:The primary goal of performance marketing is to drive specific, measurable actions directly contributing to the bottom line, such as clicks, conversions, leads, or sales. For example, the iGaming brand aims to attract a certain number of new leads within a specified timeframe. Success in performance marketing is quantifiable and is typically measured using specific metrics like cost per acquisition (CPA), return on ad spend (ROAS), or conversion rates. The effect